SPED MidWest

In order for a business to survive in this competitive world, a business or a firm has to focus on many things, one of which is effective marketing. Marketing is not only confined to defining the 4 P’s, it is how you display your product and effectively communicate the message behind your product or service in order to drive in more customers.
 
Let’s take an example of salon. What are the different ways through which a salon can market their services to its target audience? Salon marketing is not only important to attract new customers but to retain the existing customers as well. The different salon marketing techniques can be used to drive in more customers and generate profit.
 
·If you own a small salon then you need to think carefully on how you go about various salon marketing strategies. In this case, you might not need to with expensive marketing techniques such as heavy advertising (TV, print media etc). What you can do is use the cost effective methods such as make use of social networking sites (Facebook, Twitter etc) and post ads for free over the internet.
 
·Offering unique services will differentiate you from your competitors. Think about capitalizing on various ideas that are unique and will provide you a competitive edge in the salon industry. Come up with products/services that no one else is offering in your industry.
 
·In order to promote and market your services to attract new pool of customers you can offer various incentives. For example, you can start the service of membership cards against which customers have to pay certain amount of money upon registration. If not free, you can provide discount to the customers who sign up for your salon for the first time. If you charge them a service for free upon registration and the customer is satisfied then it is more likely that the customer will make frequent visits to your salon.
 
·Salon marketing can also generate you more customers by starting various prize winning contest on social networking websites such as Facebook. Example, person with most likes on his/her post regarding a tip on hair care, wins. One can start similar other contests. This marketing technique is a good source to drive in traffic.
 
·Sending e-cards on different occasions and thanking new customers of becoming a part of your salon is another strategy. This builds a sense of care and ownership among the customers and is a good way to retain your existing customers.

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If your business is not booming these days then you need to pay more attention on advertizing. Advertizing is everything for a business. You need to tell people that you exist and what you offer. Since there is so much competition out there, people also trust products and services that are advertised effectively.
 
For salon advertizing you need to keep a few things in mind. Salon business is all about beauty and giving care and pampering people. So your advertizing campaign should hold the essence of these things. For starters your business should have a very catchy name and tag line. Something smart and funny always catches people’s attention and they want to have a closer look.
 
Secondly the exterior of your salon should be as catchy and beautiful as the interior, may be even better. Something that catches the attention of the by passers is an effective advertizing tool in its self. If the entrance of your salon is dull and shabby nobody will give it a second look let alone step inside. But if you have a beautiful entrance with a few of your posters and description of services you will get attention. To top it if you print the word DISCOUNT or FREE in bold you will not believe how many customers you will get.
 
Now these are a few on-spot salon advertizing techniques. To attract a larger target group you can advertise in newspapers or radio. You can rent small billboards around the city and pace your advertisement on them. But remember the same formula apply you have to really sell yourself here. So your advertisement should be catchy. It should be a complete description of what you are and what you offer. Get a good design team to design a pamphlet and a business card for you.
 
You can leave this pamphlet on various locations like the main supermarket of the area, some crowed club or a popular hangout, in colleges and restaurants and even bus stands and rest rooms. Any place that receives heavy traffic is a good place since it will spread your business.
 
Keep in mind that no one is a better advertiser than your client. If your clients and customers are happy with your services they will talk about it. You can even give them incentive to talk about it. You can offer a free manicure or a facial for anyone who refers three customers.
 
Using these techniques you can manage your salon advertising successfully.

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Marketing is very important for the salon business as it is for any other business. If you are new in business and want to attract customers you will have to focus on the right marketing techniques otherwise you will end up with spending too much money with very little gain. Well of course you do need money for saloon marketing but that does not mean that you can’t do effective marketing on a budget.
 
Here are some salon marketing techniques that will take your saloon business to new levels. What is the first thing people turn to when they are looking for services or products? The internet; and that is the place they will find you. Make a website and make it catchy enough for people to get attracted. Not only make it attractive for people but also for the search engines. This is one very good way to promote your business.
 
Describe your services in detail and make the customers feel that you care for them. A beauty salon is a place where people come to get pampered and looked after. Your website should be inviting. You should make the people feel that they will be well taken care off.
 
Offer discounts or free services. You can give free blow dry with a haircut or a free manicure with a facial. There is nothing people love more than a free service. Offer something for the first timers. Offer something like a 50% discount for first time customers. Once you have attracted people like this it is up to you to win them forever with the quality of your services.
 
You can introduce something like referral coupons. Each of your client gets the coupons (one or more is up to you) and can refer a friend who will get a discounted service on presenting the coupon. This way your clients will do the marketing for you. You can throw out deals from time to time. For example, you can start a family package where spouses, moms and daughters or sisters can come together and get services on discount. Similarly you can offer packages for college students; 25% off if a group of four friends come.
 
Use pamphlets and fliers for marketing. Leave them in super markets, newsstands college notice boards, restaurants, bus stands etc. just any place that has a lot off human traffic. Make the fliers colorful and attractive since the salon business is all about beauty. A dull flier can ruin your campaign.

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Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.
 
For salon operators, salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.
 
Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.
 
Another great way to market your salon business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.
 
All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.
 
Using online media can also be an effective way for salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.
 
Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.
 
There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success.

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